دور المزيج الترويجي في تحقيق الحصة السوقية

دراسة حالة شركة سكر كنانة

Abstract

This paper aimed at recognizing the role of promotion mix for ascertaining the
market share for Kenana Sugar Company, and it was hypothesized there were
statistical relationship between marketing mix elements & ascertaining market
share. The researcher used descriptive & historical methods, in addition to the
Statistical Package for Social Sciences (SPSS). This paper concluded to various
findings, such as: perusal suitable promotion evolution will lead the Kenana to
ascertain market share, the styles of expenditures of the clients in the targeted
markets, also motivated Kenana to ascertain the market share. The most focused
recommendations were; enlarging advertisement campaigns through the possible
media for attracting more clients & consumers, and to recognize about their
tendency & attitudes, in order to meet their interests & needs, also it is so
necessary to assign promotional strategic for products marketing & and to
ascertain sustainable market share.
Key words: sales activation, market share, clients’ loyalty, promotional efforts &
personal promotion mix elements