Enhancing Mobile Application Development by Using Personalization Model

Abstract

This paper aims to highlight the main factors that support the implementation of a model for software development, which take into mind users personalization, to produce a software capable of meeting the individual user requirement and the overall system requirement. The deployment of such models must provide a high level of personalization considering the usage, background, and culture difference among users, and serve each user as he or she wants. This paper also discusses the impact of the use of such model, conceding that end-customer who eagerly uses multiple applications on his Smartphone in everyday life would use another useful mobile app to carry out his business activities if the current app doesn't fulfil it. Not only do mobile applications help to stay ahead of the competition, but also can facilitate the reach out to a larger target audience by developing customize and personalize application.