أثر البيئة الخارجية على القرارات الاستراتيجية فى منظمات الأعمال

دراسة حالة مصنع سكر عسلاية ( 2017 -2023)

Abstract

  This study aims to examine the impact of external environmental factors on strategic decision-making in business organizations, applying a case study to the Assalaya Sugar Factory during the period from 2017 to 2022. The study problem is formulated in the following main question: What is the impact of external environmental factors on strategic decisions? To achieve the study objectives, address the problem, and test its hypotheses, the inductive, deductive, and historical approaches were utilized, along with the descriptive-analytical method. ​Field data was analyzed using the Statistical Package for the Social Sciences (SPSS), relying on a questionnaire as the primary tool for collecting primary data, in addition to secondary sources and references. The application was conducted on a purposive sample consisting of 10 employees and administrators involved in administrative and strategic decision-making. 

Keywords: Economic Factors, Technological Factors, Strategic Decisions.